NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
MLB extends Draft League through 2030 season and announces plan to expand to eight teamsAlvarez and Munguia unusually polite to each other leading up to allHead of Greek extreme farNCPA's annual chamber music festival to kick offAI data training supported by domestic chips, supercomputersRussian state media is posting more on TikTok ahead of the U.S. presidential election, study saysShanghai citizens average 12 books per yearHong Kong Shanghai TV Week kicks offHome appliance giant Midea reports 10 pct revenue increase in Q1Marlins slip past Rockies 5
2.8324s , 5762.984375 kb
Copyright © 2024 Powered by Walmart launches store ,Culture Curves news portal